Caine Monroy is a little boy who built his own arcade out of cardboard. He built it over summer in his dad's shop. He waited the whole summer for a customer. One day, a directer came in the shop and changed his world. He made a short documentary about the arcade, and spread awareness of the arcade by creating a sort of "flash mob" event at the arcade. Overnight, Caine's arcade had tons of visitors. People in different states knew about his arcade and were talking about it. The internet spread his idea, and with that knowledge of him. By becoming connected on the internet, Caine was able to spread awareness of his idea. Being connected to the right people is key in getting a message seen by the right people. By meeting the director, Caine's life was changed. The internet is a great tool to further one's brand, because it allows information to be disseminated to copious amounts of people. The internet is a great tool to utilize in order to get your idea sent out to the world. Social network sites are a good way to come into contact with people in your field.
The website for Caine's Arcade is: www.cainesarcade.com
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